Need to increase Annual Fund dollars, while developing plan to tell the story to a larger audience.
Revitalize Annual Fund program with increased communications on the impact of the organization, coupled with securing a challenge gift to drive urgency for year-end giving campaign. Create opportunities for expanded Board engagement and revamping the development operations.
By leveraging the $100,000 challenge toward a $250,000 goal, we were able to raise more than $400,000 in four months, over 150% above the targeted mark. Further, we created key stewardship opportunities for WaterStep to reengage dormant donors in a meaningful way for future asks.